Monday, July 31, 2006

You need a pair of Low Cut Hearts....

I know I don't need anymore (for awhile). We are a little less than halfway through inventory.

Do me a favor and run don't walk to your nearest Sock Guy dealer and buy a case of LC Hearts.

Who doesn't need a pair of socks with lil' hearts on them?...... Don't answer that!

Friday, July 28, 2006

From "The" Dopers Suck guy....

We didn’t have a problem with the "other guy's" socks but, I am going with you guys because of our new relationship.

I do think the Sock Guy sock is a much better product, so I am hoping to get the socks to look just as good.

Brandon "Boulder Cycle Sport"

"Just as good"...Nope we can't do that, We'll make them look and feel better!

Tuesday, July 25, 2006

Captain Cardboard went to the Track races....

at the San Diego Velodrome this evening. Being a sock connoisseur, I tend to checkout what socks people are wearing. Man there were a lot of our socks down there! I even saw a guy wearing our coversocks as regular socks....

Which brings me to my point, would you wear socks that had "SockGuy" on the cuff? I think so. Especially if you enjoyed our superior products....that sounded uber corporate.

Just to prove we actually do ride our bikes.

Here is a picture from a recent local race. This is one of our illustrious inside sales guys leading out his teammate on the last lap. Nick races Pro 1/2 and if he is not schleping socks you will see him riding around San Diego.

Team Karl Strauss/ SDBC

Monday, July 24, 2006

"Thanks for the blogs..."

"Hi Gordon,

Just a brief note to say thanks for the new blog. As a result of the blog I made a point to purchase 4 pairs of Sock Guy socks (Lion of Flanders, Cars R Coffins, Missing Link, and Dopers Suck) from the Missing Link in Berkeley while vacationing their this week. Because of the blog I stayed away from the Defeets and Pearls (I like supporting folks who aren't afraid to talk about their Company / Products / etc in a blog).

Rancho Mirage, CA"

You never know when a pair of SockGuy socks...

will show up in your favorite periodical....

2007 Masi Catalog

Friday, July 21, 2006

Do you have socks to match your cycling kit?

No matter what your buddy told you, socks do make a difference!

Good Job Nate!

Please pass along my appreciation to all that worked on our 18Hour sock project. We're very pleased and totally satisfied with the work - especially with the very timely, well ahead of expected completion. One major concern of mine was if they would be here on time for the event. That is now a non issue - one less thing to be sleepless over.

Thanks!!! Great Job!!!

Ed Jones/Cycles ED"

Submitted by Nate Dog

Thursday, July 20, 2006

The two most dreaded words...

a Cardboard Technician can hear.

Inventory Time

It's time to start planning the 2007 line so we need to find out what we have here. I can tell you what we have here, a nightmare. I hoping to have it completed in a couple weeks. Why is it going to take a couple weeks? I want to take my time and do it in sections. Yikes, I am up to my neck in socks. I guess it could be worse, It could be nuts and bolts but, then we would be called NutGuy and that just isn't right.

Tuesday, July 18, 2006

Is it hot and humid where you are?

All I know is that it feels like the Caribbean in the warehouse and not in the good way. No, Senor Cardboard is not in a plush air conditioned office as the rest of the Sock people are. Every once and awhile I get a breeze flowing through but, 90% of the time it's like being in a 2500 square foot oven. Thankfully socks aren't temperature sensitive, no preservatives needed.

What's the sock content for this rant? I'm wearing socks....custom wools no less. Atleast my feet are dry and comfortable....

Monday, July 17, 2006

You never know what will happen when you wear SG socks...

“You rock!

I am compelled to share the following story.

I was trying to locate a mechanic to install my newly purchased Durace. I ended up at a store called Bike Lover's Place. After a great deal of discussion, it was decided that I needed long term mechanical services. So, I stated "I need a man who shaves his legs, is a little weird and will buy me a ti frame for my wedding present. If you can conjure that up, I will marry him." I was told to come back on Sunday and meet Skeeter. Well, I returned on Sunday as instructed and met Skeeter. We were both wearing the EXACT same coffee socks from Sock Guy. We knew, upon seeing each other's socks, that it was destiny!

Needless to say, we are happily married (going on something like eight years).

We couldn't make up a better story. Bike Lover's Place is now out of business, but the legendary story continues about the girl, the mechanic and the socks.”

From Nicole Shumate
Des Moines, IA

Friday, July 14, 2006

Made in the USA!

"Hello Sockguy people-

Thanks for being made in the U.S.A. Not only do I like your socks for
mountainbiking, oh and sometimes for dressing up a pair of shorts, but I
love that they are made in the U.S.A. Not to mention they are comfy and cool and very stylin'!

I am sick of everything being outsourced to China, Taiwan, Gweemi gweemi, and you name it.

Please keep up the good work and keep it made in the U.S.A.!!


Marcia Smith"

Thursday, July 13, 2006

A letter about our illustrious President....

Posted by Georgena from Terry Bicycles...

"Here's something to think about:

If you're reading this at home, there's a good chance you're currently barefoot. The average, un-socked foot clocks in at about 94 degrees. With shoes and socks on, the dogs push the mercury upward another 20 degrees. During exercise, the number skyrockets, which creates an ideal feeding ground for two trillion bacteria, or about 12 percent of all the bacteria on your body.

If you wish to go take a shower before continuing on with this post, please feel free to do so.

Oh, and one other tidbit. The average person's feet produce a quarter of a cup of sweat every day. And that's without factoring in exercise.

Considering all this information, it would take a different kind of person to feel comfortable introducing him or herself as a champion of feet. Leading the revolution (and proud of it!) of how we treat our feet is Michael Foley, president of SockGuy, a company you have probably come across if you're at all serious about cycling. SockGuy makes all sorts of fun and creative designs for socks, several of which can be found in our catalog, so you know they must be good. They knocked our (old, stinky, boring) socks off!

Don't worry, Foley was a normal enough kid, dreaming of one day suiting up for an NFL team, as kids tend to do. On second thought, maybe that was just an early warning sign of things to come, you know, being drawn to sport called football.

And before he got into the business of socks, he founded BIKE magazine in 1993, which he saw grow into one of the most popular cycling magazines on the market before selling it in 1998. Must be pretty cool to be your own boss for most of your career.

"It's a challenge and a thrill to create something and then see where that can take you," said Foley in an e-mail interview. "Owning your own company is very exciting when it works. BUT it's also very stressful along the way. Building a successful company is like anything else, there are really good things about it and stressful things about it but overall I wouldn't have it any other way."

The idea for SockGuy actually came during Foley's early days at BIKE. For one of their first promotions, they sent out custom BIKE magazine socks, which ended up being a huge hit with advertisers and subscribers. "I knew that we had tapped into something with these fun but high quality, technical socks," said Foley. When BIKE was sold to a larger publishing company, Foley wanted a new startup project to work on, so he bought a tiny little sock company and started turning it into something real.

So where does one draw the line between a craze and a fetish for socks? Foley and his company have been tiptoeing that line for several years now, with plans to continue full steam ahead. "Everyone has a sock fetish today and were having a lot of fun feeding that fetish," said Foley. "The crazier the sock design the better it sells, or so it seems. We haven't even produced half the sock designs that we have completed in our design meetings yet."

Even if they do run out of design ideas, Foley notes the steady stream of suggestions from the company's loyal customers. "It's really fun and satisfying to make something thats been so well received by serious athletes and weekend warriors alike," he adds.

Although he doesn't have as much time as he would like for his mountain bike nowadays, Foley still hits the gym with his wife and has almost as much fun watching their 16-year-old son play sports as he did when he played them. He also recently began hiking and fits in a round of golf every now and then. His real passion, and this should come as no surprise, is socks.

"I know that sounds crazy," Foley says, "but if you're not passionate about what you do then you need to do something else." The commitment he and his company have to developing the best socks on the planet and the belief they share in their product has kept them at the forefront of an extremely competitive market.

So what's next in the world of socks? A sock with memory, believe it or not, he notes. "Ultimately it's about designing a sock with more comfort, better fit, and better performance for the high-end user. That's the goal. To create a sock that fits your individual foot perfectly and then remembers that fit to reduce foot fatigue and blisters."

Awesome! To go along with my previous post, now we'll have one less thing to complain about. And we'll look good, too! We at Terry hereby announce that we are joining Michael to, as he puts it, "not rest until everyone knows that their feet deserve better!"


Original Post from

First post...

So...what can we say about socks?

We will be posting feedback from our clients, results from our racers, info/ pictures of our latest offerings, stories from employee's, etc. Everything you wanted to know about us and probably somethings you didn't.

To start things off:

Here are the latest socks right off the press or machine as the case may be....