Thursday, April 29, 2010
The world of custom socks helps us make friends with some really cool peeps and some pretty amazing events. Like these cats from the West Coast of British Columbia with their BC Bike Race.
They took all their experience in MTB and adventure races and put the BC Bike Race together a couple years ago. We knew from the first glossy brochure that they weren't kidding around and the result is an incredible race from Vancouver to Whistler that sells out every year.
It's the kind of race you end up hearing riders whooping and hollering along the trail like little kids. The kind of race that's worthy of some vacation time...a few of us are even hoping we can work some extra time in to "support" the race and check it ourselves. If the sock empire-building heats up in June and we just can't make it happen at least we've got some of the extra socks we made for their event around and some epic photography to drool over...
Tuesday, April 20, 2010
The Fly V-SockGuy partnership began last year out of the pure excitement to support a great group of people. Seriously. We visited with them at events, incorporated rider feedback into product development, enjoyed the occasional stops they made by the SG World HQ's. It was a nice relationship with some exciting moments last season for sure. We knew they had aspirations to take it to the next level, but don't all competitors?
And then this year began. Podium, podium, podium. Tucson, Dana Point, Redlands. Everywhere they went they won. Who did Ben Day beat today? Who was Cantwell leaving in the dust this weekend? They are tearing it up this year, together, and we are just stoked for them.
The cornerstone of this success is something they call mateship. So important is it that every jersey has it printed inside. We LUV that. When we were recently sent a link to some fantastic cycling photography by Michael Crook that encyclista.com posted we knew we had to try and share it. It's a great illustration of their mateship and more material to feed the pure excitement around the big green world of SG. Cheers to the Fly V team and the talents of MISS Crook...check it: www.encyclista.com