Thursday, August 27, 2009

How you get there is more important than when you get there...

Look closely...some serious pro teams in the break that formed off these attacks during Stage 2 of the Tour of Utah. But we of course have some special LUV for those good cats with the RideClean organization. Yeah, that's one of them - right up front looking hot. Did you notice the socks?

SockGuy sponsored RideClean was the only amateur team represented in the break that formed and stayed away for 60 miles. Yee-haw! The team also had the top amateur finisher after 6 grueling days in the saddle.

The best part is the philosophy that powers this team. Seriously check this trailer out. I'm a sucker for a good sports montage and this one might be up there with some of those weep-worthy NBA finals' highlight reels.

By taking the “ride clean and the rest will follow” approach, RideClean brings their positive focus to the pure sport of cycling and support for clean athletes, ultimately working to reconnect the discouraged and disillusioned to the beauty of the sport.

To help support all this goodness we're offering RideClean Socks and Arm Warmers that look great and do good too. SockGuy is giving 10% of the proceeds from every RIDE CLEAN Sock and Arm Warmer sale to the RIDE CLEAN mission.

RideClean and the rest will follow...

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