Kickin' San Dimas!

If you really want to make a statement:

#1 Lead a race start to finish

#2 Don't let 'em see you sweat

SockGuy's Ben Day and the Fly V team pulled off both at San Dimas this weekend. Our mate's win by a margin of 5 seconds in the time trail set the tone for the weekend early. A victory in 2009 to defend may have been all the pressure Ben needed, add the weight of that yellow jersey and you gotta keep your COOL COMFORT...but with his Ben tested, Ben approved, new SockGuy ProLite Base Layer this guy stayed cool AND in command throughout the weekend.

We're talking in command: with the help of a stellar Fly V team Ben held on to his yellow jersey through a tough 84 kilometer road circuit and defended his lead during San Dimas' final stage, the Old Town Crit that followed.


We congratulate Ben and the SockGuy sponsored Fly V on the big win and would like to thank them all for their product feedback during the development of our new line of base layers...

CHECK THEM OUT THIS APRIL AT A DEALER NEAR YOU OR ONLINE AT www.sockguy.com!

SockGuy Does the Mpumalanga!

The small town of Sabie was the recent host of the 7th South African Marathon Championships. A grueling 75km in the mountains of the Lowveld would provided a true marathon course and some very hard racing. It would also form the third leg of South Africa's MTN Marathon series, but with the coveted green and gold jersey up for grabs, and the title of SA Marathon champion, it was sure to be a hard fought race with all the country's top riders taking the start line.

A star studded field of over 524 riders in the 75km discipline saw Sanet Small of SockGuy sponsored Ghost BBT take the 1^st spot in the Senior Ladies. Sanet managed to overcome the challenges of 74 other riders in the category on Saturday to take the no 1 spot. Hellz yeah!

She had to have been sportin' some SockGuy Tough Girl for that show down! Our girl has clearly earned the privilege to sport the likes I've these: